Founder + Operator Since 2005

A technology partner for founders who want to move faster.

I work with a small number of founders and small business owners—building, advising, and shipping. Two decades of operator and builder experience. AI woven into how the work gets done.

20+
Years Building
100+
Projects Delivered
Few
Deep Partnerships
Why F2

Partnership, Not Vendorship

Most consultants either understand business or understand technology. I have done both at the founder level, take a small number of clients, and treat each one like the long-term partnership it should be.

Operator and Builder, Same Person

I have started and exited businesses. I know what it takes to run one. You get strategy informed by real ownership, not theory, paired with the technical chops to actually ship the solution.

01

20+ Years of Shipping

Since 2005, I have been delivering websites, apps, and software. That depth means I can tell you what to build, what to skip, and where AI actually moves the needle, instead of guessing along with you.

02

AI Fluent, Not AI Specialist

AI is in the tools, the code, the research, and how I deliver. That is what lets one focused person move faster than a 20-person agency. It is the multiplier, not the headline.

03

Skin in the Game

Most engagements are paid. For the right founders and ideas, I will sometimes take equity instead of, or alongside, fees. If you are building something I believe in, the conversation goes further than billable hours.

04

Trusted by Teams at

Direct Dental
SD Dental
Petco Park
Glutto
Direct Dental
SD Dental
Petco Park
Glutto
18+
Years Experience
100+
Projects Shipped
50+
Happy Clients
99%
Client Retention
Featured Work

Projects That Drive Results

Each project blends strategy, design, and engineering—built by the same team from kickoff through launch.

DirectDental
Healthcare

DirectDental

Modern dental practice website with patient portal integration

Glutto Digest
Food & Media

Glutto Digest

Content platform for San Diego food and restaurant coverage

Integrative Dentistry
Healthcare

Integrative Dentistry

Holistic dental care website with booking system

Elor Energy
Energy

Elor Energy

Solar energy company website with lead generation

Client Stories

Relationships Built on Results

If you want personalized service that will get the results you want out of your websites and SEO then for me Frank Sandoval is the best solution out there. Frank really understands how the web and SEO work and can advise you on what to do.

I'm a doctor and Frank has gotten me to the top of the heap in Google Local for my keywords in a competitive market. I have found time and time again that it's not the big campaigns and budgets that get the results.

Frank has had my back for 10 years now and I have no desire to work with anyone else.

C

Carey O'Rielly DDS

May 22, 2019