Three Things Most Consultants Cannot Offer
The combination is the actual edge. Most consultants have one of these. F2 brings all three to the small number of partnerships it takes on.
Operator Judgment
Advice comes from someone who has actually started, run, and exited businesses. The trade-offs you are weighing are not theoretical here.
AI as a Lever, Not a Logo
AI is in the tools, the code, the research, and how I deliver. It is the multiplier behind partnerships that move faster than the traditional alternative, not the product on the shelf.
Skin in the Game
A small number of clients, treated like long-term partnerships. Most engagements are paid the normal way. For the right founders and ideas, equity instead of or alongside fees is on the table.
Same Operator, Same Discipline
F2 started in 2005 helping local businesses get online. Over the years it evolved into a full-stack development practice, then a platform business, then an exit. What carried through every chapter is the same thing: build what is useful, ship it fast, keep iterating.
The model today is intentionally small. A handful of founders and small business owners, treated like long-term partners. AI in the toolkit. Operator judgment in every recommendation. The goal is not a long client list. The goal is relationships that compound year after year.
Most engagements are paid the normal way. A few are equity. The right answer depends on the fit, the idea, and the stage.
The Promise
A partner who has built. A partner who has run a business. A partner who treats your business like the long-term relationship it is.
Founder-Led
Southern California, serving the U.S.
Relationships Built on Results
If you want personalized service that will get the results you want out of your websites and SEO then for me Frank Sandoval is the best solution out there. Frank really understands how the web and SEO work and can advise you on what to do.
I'm a doctor and Frank has gotten me to the top of the heap in Google Local for my keywords in a competitive market. I have found time and time again that it's not the big campaigns and budgets that get the results.
Frank has had my back for 10 years now and I have no desire to work with anyone else.
Carey O'Rielly DDS
May 22, 2019