Four Things That Compound When You Get Them Together
Most consultants have one or two of these. The combination is the actual edge.
Operator Experience
Started, ran, and exited businesses. The judgment behind the advice came from actually doing it
Two Decades of Building
React, Next.js, Ruby on Rails, native mobile, hosting, performance. The full stack, end to end
AI Fluent
AI in the tools, in the code, in the research. The multiplier that lets a small partnership ship like a much larger team
Skin in the Game
Small client roster. Long-term relationships. For the right founders, equity instead of or alongside fees is on the table
Builder First, Operator Always
I started shipping websites and web applications in 2005 and have been at it ever since. Along the way I co-founded DirectDental as CTO, took it from concept to a working platform serving the dental industry, and learned firsthand what it actually takes to run a business, not just build one.
That is the perspective I bring now. The recommendations I make are the recommendations I would make if it were my own company, because in a real sense, several of them have been.
These days the work centers on being a trusted technology partner to a small number of founders and small business owners. AI is fluent in everything I do, but it is the multiplier, not the headline. The discipline of figuring out what is worth building, shipping it cleanly, and improving it month over month is what matters. For the founders and ideas I genuinely believe in, equity instead of or alongside fees is on the table.
The Journey
Early Career
Freelance development, hundreds of WordPress builds, led IT at Catalyst Analytics
F2 Web Services
Founded F2, scaled from local to national clients across healthcare, legal, and hospitality
DirectDental + F2
CTO and Co-Founder at DirectDental. F2 evolves into an embedded technology partnership for a small number of founders and small business owners